SOLO ADS EMAIL ADVERTISING- ONLINE CLASSIFIED ADS THAT WORKS
WHAT’S A SOLO AD?:
Dani here and I welcome you to my today’s post topic Solo Ads, what are solo ads actually?
Anyone who’s been in affiliate marketing for a while would have heard of solo ads. But if that’s not your business, here’s the skinny: Solo ads are email-based advertisements you buy from other email list owners. They’re typically sent as dedicated emails – so the entire message is all about your products and promotions.
The process: You find a solo ad list you’re interested in. You contact the owner or buy access to the list from their site. You buy either by how many subscribers your email message will be sent to or by how many clicks your email will get.
If all goes well, those subscribers will click, and those clicks will convert well. In the end, you’ll end up with solo ad conversions that cost less than other types of advertising.
But it’s far from perfect. Solo ads, in all honesty, have a shadow reputation. Many companies don’t touch them. They typically work best for affiliates and information marketers.
That said, there’s also a lot of marketers who say they owe their business success to solo ads, that is solo ads were they got their start. So it’s worth your time to at least know how they work.
WHO SOLO ADS WOULD WORK BEST FOR:
Marketers who have a bit of budget. Got a couple hundred dollars? That’s enough to do some basic testing with solo ads.
If you’re in a niche where pay per click prices are through the roof. In this case, your cost per click from solo ads may be so much less than what you’d get on AdWords or Bing that solo ads are worth a test.
If you’re in a niche that’s completely oversaturated with content (like affiliate marketing or weight loss).
If you’re in a niche with intense competition for search engine traffic.
If you’re about to launch a product, or if you need traffic sent to a page quickly. You’ve got no time to write guest posts, build an audience, or do anything that takes more than a few days to see results.
THE BIG MONETARY AND PROVEN WARNING:
Solo ads are typically offered by one-guy (sellers). In other words, you’re dealing with the list owner directly. Because of this, there’s some risk involved.
There’s even more risk involved because some solo ad lists were built with less-than-ideal methods. In a best-case scenario, the list might have been built by converting traffic from a website that’s in your niche. Or maybe the list owner bought advertising and converted it with a squeeze page.
But it’s also possible the email addresses on the list you’re about to use were acquired with “scraping” software. That’s a program that just goes from website to website, gathering any email address it comes across. As you can guess, those email addresses tend to convert poorly.
It’s likely the list you mail to will be somewhere between those two poles of good and awful. But consider yourself warned: There are a few shady people in the world of solo ads if I must say.
Fortunately, there are ways to tell if you’re dealing with a good list owner and a good list:
If it sounds too good to be true, it probably is. Avoid people who make big promises.
Use forums, friends and an online resource you can find to verify that the list owner and their list are worth your money. Do a couple of careful searches for the list owner’s name and website. Check out their social media accounts. Check forums to see if anyone’s complained about classified ads.
Start small. DO NOT drop $1,000 on a list the first time out. Start smaller – preferably as small as the list owner will let you. Expect to test 3-5 lists in a limited way before you move ahead with a bigger investment.
Not every testimonial you read online is true. Sad to say, but some sites are still posting fake testimonials. Don’t think everything’s fine just because you read 10-20 glowing reports on somebody’s site.
Ask the owner how their list was built. Of course, they may not tell you the truth, but at least you’ve asked. And hopefully, you’ll get a realistic answerback, like “I build this list by buying Facebook ads and sending them to a squeeze page”. If that’s the answer you get, consider asking to see the squeeze page. Try to hit the sweet spot between asking enough questions to be confident, and asking so many questions that it becomes obvious you think they’re a scammer.
Ask them how often they mail to that list. They may say every day. That’s not a total red flag, as some lists as used to being mailed to that often. But if I was buying a solo ad, I’d want to hear that they mail to that list not more than 2-3 times a week.
Ask them which type of offers do well on their list. Is this a list that’s great for capturing email addresses, but not so great for high-ticket items? Is this a list that likes free trials, or free ebooks? Do they tend to like video tutorials or text autoresponders? If you have time and the will to do it, consider crafting the email message you send so that it appeals to what this list responds to.
Ask them how they process hard bounces. Well-managed email lists remove subscribers after one hard bounce. Some will stretch that to two hard bounces. If you get an answer like “we don’t track bounces,” move on.
Ask them what their spam complaint rate is. Any more than 0.2% and you’ve got a red flag. An “average” spam complaint rate is roughly 0.1%.
And finally – ask them what their list’s average response rate is. You want to know what the average open rate is and what the average click-through rate is. If you can, try to find out what the typical conversion rate is for, say an email opt-in squeeze page. They may say “Hey – every landing page is different. Every email is different. I can’t help it if yours is terrible.” And that’s true.
Some of the friendlier list owners might point you to landing pages that recent buyers have used and said: “this converted at 8%”. They might even show you the email messages that were sent to their list. The more information you can get the better… just don’t go crazy trying the copy the email or the landing page.
WHERE TO FIND SOLO AD LISTS:
There are quite a lot of sites that will sell you access to their lists. I am not going to specifically recommend any of them to you. (Clickbank Guaranteed Solo ads Provider)
Because what works for one person is not going to work for another, Even if you’re in the same niche – say weight loss – the people you’re targeting and who’s actually on the list may not be a match.
In other words, it’s entirely possible two competent marketers could both mail to the same list and get wildly different results.
While I just can’t recommend specific solo ad sources, I do recommend you check some of the larger forums in your niche.
Post a thread and ask if anyone has had success with solo ads, and who they used. If you’re in affiliate marketing, the Warrior Forum is an ideal choice. Many participants there do sell solo ads, and some people have had good results with them. And because good forums are communities, if someone is scamming people with a terrible list, you’ll know from the forum threads.
Of course, you can also just Google “solo ads” and you’ll get a list of companies offering to sell you one. A few of them may be good.
Just follow the suggestions above, and start small regarding ads by google.
As with any business investment – don’t spend money you can’t afford to lose. Advertising is always a risk. There are no refunds. Please don’t drop a bunch of cash just because you’re feeling impatient. There are other (slower, yes, but other) ways to get traffic, build an audience, and eventually start making sales.
AN ALTERNATIVE TO SOLO ADS:
If this all sounds really tempting, but you’re too broke to test it, there is an alternative. Create a nice ebook or some tutorial series. Make it good enough to be worth $5-$10. Set up a landing page and write some email copy to sell it.
Consider setting up a simple affiliate tracking system, too – you’re going to need to verify the sales. affiliate link (My Simple Traffic Solutions)
Now reach out to a couple of list owners in your niche. Here’s your pitch: You send my email to your list, and I’ll give you all proceeds from the sales. But I get to keep the email address of anyone who orders.
HERE’S WHY THIS WORKS:
You will be exposing your brand and your little $5 product to a new audience.
You’ll be building your list – but not with just everyday subscribers. You’ll be getting subscribers who are willing to put down money for what you sell. That’s a much more valuable subscriber than someone who’s never bought.
Your list partner stands to make a reasonable chunk of change. At least enough to make it worth their time.
Your list partner may want the landing page and shopping cart to be on their site. You may also have to play around with how much your product should cost. Maybe the list owner wants it to be $2. Or $10. Run the numbers and make as good a deal as you can.
After even a couple of deals like this, you’ll have built yourself a small but highly-responsive list of buyers. That’s something a business could be built on.
Finally, I Want You To Understand This:
A Solo Ad is an email send-out/broadcast that you BUY from solo ad vendors to promote your product or service.
The Solo Ad Vendors are ‘EMAIL LIST OWNERS’ and they charge you PER CLICK to send traffic to your pages using their email lists (using email broadcasts/follow-ups).
The Sellers Listed are All Top Quality Traffic Vendors, Hand-Picked across the globe.
I have researched tons of sites & Facebook to find the top vendors every single week. These guys have the best CPC, CPS, Conversion Rates and Sales for their clients.
I’ve literally done this process for over 2 years now so I know what I’m talking about. All these vendors are hand-picked (based on quality) every Monday.
*CPS = Cost per subscriber
Choose Any Vendor/Seller on The Directory and Contact Them, Shortlist them & Then Buy Traffic if Everything Seems Right:
ALWAYS chat with the sellers before investing in their traffic. Be mindful of the fact that you might not be in the same time zones so give it a few hours of time if the reply isn’t instant or the seller isn’t online.
At the end of the day, a good traffic source is worth waiting for. Contact them, and work out a deal with them. That’s what I recommend. (1# Google Review Traffic Product)
For some businesses, solo ads work great. They’re an affordable way to build a list fast or to blast exposure for a product launch. But there are some sad stories of people getting burned. And there are other sad stories of marketers simply not doing their homework and thus getting really bad results.
If you don’t screen a list carefully, and you haven’t picked a list that’s suited to your business, don’t complain if you lose money.
And please, start slow. You won’t really know how your email/landing page creative performs until you’ve tried it across 3-5 lists. Just because your creative stinks on one list does not mean the owner is a scammer. It may just mean their list doesn’t care about your offer.
Give Them Your Tracking Link:
Once you worked out a deal with them, you need to give them the link where you want to get the traffic.
I recommend ClickMagick for all your link tracking needs (register for a free trial).
If you don’t know what link tracking is, go here & you’ll see how to do it and why it’s so important. Without this, you’ll just end up losing money. This is the most important element of any solo ad sale/purchase process.
Check Your Stats & Leave Them a Review if You Liked The Service:
Anything over a 35% conversion rate is a good conversion rate for any decent solo ad run. Don’t get stuck with dreams of getting 60-70%+ optin rates, those things don’t happen too often (if ever)…
If you get a decent optin rate and a sale or two, be satisfied. Do not have unrealistic expectations because they are not going to serve you, your business or the seller. Understand that it’s a business and you’ll always stay happy.
Leave the sellers a review if you think they took good care of you. That’s it, that how you use SoloAds Vendors to get traffic to any offer you want to promote.
To Your Success And Talk To You Soon,
Best Teaching Business, Building Lives Marketer
Helping You Financially
Author: How To Start An Affiliate Marketing At Home